What SynSets are and how to create and use them within Shipedge.
What Are SynSets?
SynSets(tm) is a word that was created for Shipedge and is a combination of the words Synonym (aka alias) and Sets (aka bundle). They serve two very important purposes when it comes to doing eCommerce online and the way some merchants and vendors market and sell their products. SynSets allows you to sell bundles of the same product or even to sell the same product in multiple different ways. Shipedge provides this flexibility to understand the marketing tactics used by online retailers by setting up the SKU synonyms and sets of multiple SKUs (bundles).
Using SynSets In Shipedge – Example
Now that you understand what a SynSet actually is and the thought process that lead to the creation of its function you are probably wondering how you would use this feature in your own store or Shipedge account. I will give you an example of a couple situations where using SynSets would be best.
Example 1: Selling A Bundle/Special Package Giveaway on your site
Let’s say it is coming near Valentines day and you sell flowers on your online site. You sell many different types of flowers as well as chocolates and furry animals, etc. In order to attract more attention and garner more sales you want to start offering a special package on your home page to celebrate the upcoming holiday which will be a deal of Chocolates, Flowers, and a teddy bear. Now you are going to offer this deal at a lower price than if you would be able to do it two ways, 1 would be to have it be three different products that go into Shipedge or you could just create a SynSet for that special deal and call it Valentine’s Day Special and create it in Shipedge. Let’s say the products/SKUs that will be included in this package deal will be a yellow flower (YFLOWER1 = SKU), some chocolates (CHOCOLATE23 = SKU) and a teddy bear with a heart (BEARHEART4 = SKU). You could now create a new SKU within your online shopping cart and include a new description plus photos of this entire package and price it a different price set than if you would a Yellow Flower ($10), a set of chocolates ($15) and a teddy bear ($12). You can now create this new SKU = VALDAYSPECIAL1 and price it at $25 total instead of if you would have had to sell the three different SKUs separately and just unite them as one when you send it to your fulfillment warehouse and charge your customer $37.
Now when this order gets to Shipedge it will come with the customers address/information plus the necessary products to pick and pack (VALDAYSPECIAL1). In Shipedge, you would create a SynSet and call it the same name as the new SKU in your shopping cart (VALDAYSPECIAL1) and then you would point to the three different SKUs that are bundled in this deal (YFLOWER1 + CHOCLATE23 + BEARHEART4). The Warehouse will know to pick those three different SKUs and create your one package deal now and you do not have to do anything else.
Example 2: Selling The Same Product On Different Selling Channels
Another great example for using SynSets is the first part, Synonyms (or aliases) incase you want to market your products on different shopping carts or selling channels and you wish to have the same product to have different SKUs respective to each selling channel. For example lets say you have a product that you want to sell on Amazon as SKU: X1-AMZ and you also want to sell it on Etsy with SKU = X1-ETSY and finally you also have your own personal online store and you want it to sell as SKU = X1-STR on that store. Within Shipedge all these different SKUs on different channels would come into Shipedge with their respective SKUs and in Shipedge you would only need to have one actual SKU for that product since it is the same product across all selling channels and it can have SKU = X1.
To accomplish the above you would just need to create your main SKU = X1 as an actual SKU, etc. Then you would create your three SynSets, one for Amazon X1-AMZ, one for Etsy X1-ETSY, and one for your own store X1-STR. Within those three SynSets you would associate your X1 SKU to each one and submit each one. Now whenever you get a sale on any of the three selling channels Shipedge will know to let the warehouse team to pick and pack the X1 SKU as well as keep track of it so that you know how much you have available to sell on the three selling channels. The SynSets themselves will never carry over a separate quantity, since they just carry over the quantity of the actual SKU, X1.
This allows many different possibilities for you to market your products online across many different channels.
1. Deciding What You Want To Do
The first step is deciding what exactly it is you want to accomplish with your SynSets and then organize the different types of products you will be offering on your Shopping Cart/Selling Channel. Organize it so you know how many different options you will offer online and then also organize how many actual different products you will have.
In the picture/example above we have 2 different SKUs and will be offering it 3 different ways each so I would need 6 total SKUs on my shopping cart and 2 actual SKUs in Shipedge. I’ll try and make it simple by naming my two actual Shipedge SKUs = SKU1 and SKU2. I would then name my different options in my Shopping cart as the following: SKU1_A, SKU1_B, SKU1_C, SKU2_A, SKU2_B and SKU2_C.
2. Creating SKUs In Selling Channel/Shopping Cart
Using the example above we would now know that we need to have 6 different SKUs created in our selling channel/shopping cart. Each channel and cart is different but you should be familiar with how to create SKUs and products within them. Go head and create the amount of SKUs that you will be needing within your own channel.
3. Going To SynSet Page In Shipedge
Now you will logon to your Shipedge account and go to the Inventory tab in the main menu and select SynSets from the drop down.
3.1 Click Create SynSets on SynSet Page
Click on Create Synset on the SynSet Page sub menu.
3.2 Enter A SynSet Title/Description
You can enter in the title of your SynSet on this page as well as a quick description letting your own team and the warehouse know a little about the reasoning behind this SynSet and then hit Continue to move forward. You also have the option to Go Back if necessary.
3.3 Selecting SKUs that will be included/associated with this SynSet
1. Search & Insert Necessary SKUs – You will be shown a list/table of all the SKUs that are in your account along with their current stock level/UnitsInStock. You can filter or search for certain SKUs and when you find the ones that will be associated with this SynSet just click on the INSERT button for that SKU.
2. Review/Edit Associated SKUs – The 2nd table in the middle is where the associated SKUs will appear after you click the INSERT button on the table below. You can review to make sure you have all the necessary SKUs as well as edit or Deleting them if you make a mistake.
3. Submit SynSet – The first yellow table at the top just shows the title and description of the current SynSet you are creating/mapping and is where you will go when you are finished associating and inserting SKUs. Click the Submit when you are completely finished and are ready to create the SynSet.
4. Viewing Current SynSets
When you have hit the Submit button on the last screen you will be taken back to the initial SynSet page in Shipedge where you will be able to view all your current SynSets. The newer ones are near the bottom and you can View, Edit or Delete any SynSet you wish to. You can also see the first couple of SKUs associated with a SynSet in the second column. The Available column just shows the quantity of the SKUs within that SynSet that are available to ship.